A brand animation for AND Digital
AND Digital is a global technology consultancy that helps businesses accelerate their digital journeys. They offer a wide variety of technical services, from defining digital strategies, to building digital products and teams. The consultancy’s unique service structure means clients have access to ‘Clubs’ and service teams, which help complement their internal skills.
The challenge
AND Digital was approaching its 10th anniversary. The company wanted to create an engaging animation that explained the story of its name and what makes it unique.
The animation needed to address both internal and external audiences, be compelling and on-brand, and describe why the company’s name perfectly encapsulates its vision, ethos and future.
As the celebrations drew closer, UKSV was approached with a request for support just two weeks before AND’s anniversary.
The solution
The design team set about developing various concepts, all in line with the company’s brand guidelines. At the same time, our in-house script writer used dynamic storytelling to create the story of AND Digital’s name, ensuring all key milestones and company characteristics were captured, as well as providing several voiceover options to choose from.
Once approved, the team proceeded to create a storyboard, amend the script in line with the client’s feedback and start production.
During the whole process, we kept the client informed of key steps and deadlines – providing clear indications of when feedback was required to allow the team to proceed to the next stage of production. Thanks to live feedback on video timecodes, we could proceed quickly.
The result
We managed to meet the tight deadline, while considering all of the client’s feedback and preferences.
The video was initially launched internally to great feedback, with employees messaging to communicate their positive reviews.
AND Digital subsequently launched the video across its social media channels, driving significant engagement and sparking enthusiastic praise from viewers.
The video provided AND Digital with an uplifting story about its history, what makes the company unique, and its business culture. It managed to capture the attention of both internal and external audiences, and provided the company with an evergreen asset that will continue to deliver value long after its 10th anniversary celebrations.